Must A Aspiring Content Creator Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It’s fun for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She makes video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to film her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be hanging out in the street. I feel like our bond has turned into me serving as her free crew. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that she has supported me with my career in design, but I don’t want our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I admire people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my version of engaging with life: observing the details, posting them with an audience that values the craft behind it. I never intend to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her professional path too. That’s not leverage, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the work we create together can get us: an opening. I understand not all people enjoys being on camera, but sometimes unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anybody to be my private videographer, but friends support one another in minor capacities. I thought filming a short video now and then would be fun for Beth. Innovation flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to respect her friend's privacy.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Matthew Coleman
Matthew Coleman

A seasoned gaming strategist and community leader, Elara shares her expertise on competitive play and game mechanics.