The platform is rolling out a new feature that permits them to reduce the volume of AI-made videos appearing in their feeds. This move comes as the service announced that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are now over a billion videos on its app labeled as artificially created. In total, in excess of 100 m media items are uploaded to the app daily, making AI-generated material a limited portion of its total content library.
User Control Features
Viewers will be in a position to limit or boost the level of AI-generated videos they view by opening the topic control setting in the application and picking the AI content topic. Other topics that currently be controlled under the filter cover politics, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s policies mandate content makers to tag lifelike AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the service will from now on add an “AI-made” watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is also establishing a $2 million educational fund for experts and groups to develop learning resources about ethical AI use. This program will support non-profit groups focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, following discussion over plans to lay off hundreds of safety staff in the UK. It is expected to cut 439 jobs in its content moderation department in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official stated that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The company announced a significant reduction in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
